Creating a Personal “Fast Facts Profile” Or “FFP”

Salespeople who study “Situational Selling” or “Personality Styles” all know that their individual clients will be moved closer to closure when the salesperson uses marketing tools that produce information to the client from a second and third party platform. Proper use of these tools will help you blast through rapport and trust and get to those levels of intimacy that all clients would like to enjoy. A Fast Facts Profile will help you do just that.

So, in creating this tool you’ll need to consider these items:

• Design it as a mini-web-site
• Talk to all four personality styles (think-feel)
• Personal biography
• Professional biography
• 8 ½ x 11, something you can fax and mail
• Network with it – use it as a promotional piece
• Think about your personal info on the first page
• And your company information as a second page
• Use visual impressions
• Personal logo
• Professional photo
• Family photo
• Passion photo
• Your mission statement
• Your personal operating principles (let me know if you need help with this)
• Why a client might want to work with you
• Why you like working for your company
• Top hints as they relate to your industry
• Favorite personal development quote
• One of the most important:
• Actual Third Party Testimonials

In developing these, keep in mind a couple of things. First, by using bullet points you’ll be able to fit most this information on a one page sheet with two columns. Second, apply these rules when in development: Who cares? So what? And, what does it buy you? Answering these three questions during development will help you develop a very nice and tight marketing piece.

Good luck,
Chuck

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