When we communicate with others, there is a preferred “speed” at which people have the highest amount of “connectability,” or the ability to hear, comprehend, and understand our words. Get out a stop watch and see where your listenable rate of speech is! Read the following passage out loud and time yourself:
READ OUT LOUD:
As a representative of your organization, it is important that you speak clearly. That means that you must articulate. It also means that you must speak so that you can be understood. Although there is no set rate of speech, most expert speakers talk at between one-hundred-forty and one-hundred-sixty words per minute. That is a good speed for verbal communication. It is not too fast to be understood. It does not give the listener the impression that you are under pressure nor is it too slow. The one-hundred-sixty word rate adds an element of dignity to your voice. The one-hundred-sixty word rates also gives a sound image to your audience that establishes both you and your company as efficient and well-organized. To give the audience the kind of impression of yourself and your company that you wish, speak correctly, speak at one-hundred-sixty — that’s one-hundred sixty words per minute.
If you read the passage above in 60 seconds, you are reading at 160 words-per-minute, which is the preferred speed.
If you’re at 75 seconds, you could be considered a “bore” by your audience or the person with whom you are communicating.
If you read the above passage faster than 60 seconds, your audience or person with whom you are communicating just might consider you a “salesperson.”
Many first-time OUT LOUD readers of “Listenable Rate of Speech” read much faster than 60 seconds. Many of us speak just a little too fast, period. We’re too busy telling versus having a conversation. By communicating confidently, we build an intimate connection with our clients and audiences. Here’s a tip that just might aid you in gaining that intimate connection.
In an effort to speak like a polished speaker or presenter, try this technique. Speak in a tone and speed to your audience or client as if you were reading a Dr. Seuss book out-loud to a small group of children.
Imagine for a moment, you have a small gathering of children sitting around you on the floor, looking up at you as you prepare to read your most favorite Dr. Seuss book. “One fish… two fish… red fish… blue fish!” Or…, “Did you ever fly a kite… in bed? Did you ever walk… with ten cats on your head?” As I say to my audiences that I train in public speaking, “You Seussem’” (your clients and audiences)!
Now, what Seussem’ means is that you are speaking at 140-160 words-per-minute. You articulate, you use a correct voice pitch, pause, and pace. Pitch means your voice quality, pause means using silence to “cliff hang” or emphasize a point, and pace is the correct listenable rate-of-speech you should be at.
Many of my students or audience participants will go as far as taking their own presentation (the one they use in their job or career) and read it out-loud into a tape recorder. Then, they play it back and are able to check their own “Listenable Rate-of-Speech” pitch, pause, and pacing. By listening to themselves on tape, they are able to coach themselves by refining their presentation over and over again.
I wish for all of you the wonderful ability to communicate confidently. For most, this is a learned skill and, by implementing these steps in this short training, you have taken that one step that I hope will lead to many others…, others that will help you communicate confidently with all those people you touch with your words.
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Questions and/or Comments?
Please respond to my blog at the bottom of this article!
Higher PROFITS and higher levels of Sales EFFICIENCIES - typical results that are experienced by Chuck Bauer's clients. Chuck has over two decades of sales experience and on a daily basis you will find him consulting with many sales organizations and salespeople nationwide. He is a highly sought after speaker and a member of the National Speakers Association. His information is widely published in many print and internet based publications. He is an instrument rated-private pilot, committed body builder, and mountain biker. Chuck is typically in the following cities: Dallas, Fort Worth, Houston, Austin, San Antonio, Arlington, El Paso and does sales consulting in the United States, Canada, and Mexico.
Sales Coach Chuck Bauer is on the LOOKOUT for HIGHLY SUCCESSFUL Sales People — Sales Managers, Sales Executives, Event Planners, Business Owners — who want HIGHER PROFITS and EVEN GREATER SALES EFFICIENCY. If you know ANY of these people or companies in the Dallas, Fort Worth, Houston, Austin, San Antonio, Arlington, or El Paso areas who would be interested in any of Coach Chuck's programs or services, CLICK HERE to find out about Chuck's REFERRAL INCENTIVE BONUS.
“You are truly a great communicator, coupled with knowledge, honesty and the passion it takes to be a great motivator. Outside of sales, it is amazing how little personal development and motivation is provided in large corporations these days. I guess that's why we hire you from time to time."
Dave Tenpenny
Verizon - Dallas, Texas
February 11th, 2009 at 7:33 am
thank you for your tips, i am currently working for a home based business that is cold calling over the phone. it actually is the best program that I have worked for , but im just not closing deals so im trying to coach myself to be a successful salesman. thank you again, any other advice will help
February 11th, 2009 at 12:36 pm
Jamie,
Congratulations on reaching out here at the website to learn more about the sales trade. With over 30 free videos and 50 articles, you can self teach yourself on many skills and techniques. If you are doing outbound phone cold calling, make sure to read up on my article titled “Having Sales PMS?” This will help you keep FOCUSED on your revenue producing activites each day. http://www.chuckbauer.com/having-sales-pms/
Another tool for you would be . . . Phone – A Tool or Tryant? I will e-mail that to you directly. Beyond that, check out SalesJava and make sure to register for my free SalesMastery Book of Quotes.
Keep me posted on your progress!
Chuck
August 21st, 2009 at 11:01 pm
I timed myself and was at 60 seconds on the button. I have had lots of experience reading aloud. Interesting session.