Clients’ Believability Scale (C.B.S.)

As you can see in the graphic below, the C.B.S is displayed as a stoplight, with red, yellow, and green sections. This color-coordination represents the tactics you are using, and lets you quickly identify progress and professionalism—or lack thereof.

One of the most powerful statements that Chinese philosopher Confucius ever made as it relates to YOUR presentations was the following:

“I hear, and I forget; I see, and I remember; I do, and I understand.”

Helpful Revenue Producing Tips:

1. Understand the psychology behind the CBS. Green means you are at the HIGHEST level of believability. Red means STOP that activity!
2. Implement the C.B.S. tactics in all presentations. All means f-2-f, phone, webinar, video, Skype, etc.
3. Print out the high res version and place visually in your office.
4. The high res version can be loaded on FB as a photo.
5. Sales managers – forward to your sales teams.
6. Forward this page to all salespeople you know – they will gain an advance in their sales!
7. Remember www.chuckbauer.com/cbs for latest version.

Congratulations on taking the necessary steps to further your income!

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