Creating A Fast Facts Profile
Creating a Personal “Fast Facts Profile” Or “FFP”
Salespeople who study “Situational Selling” or “Personality Styles” all know that their individual clients will be moved closer to closure when the salesperson uses marketing tools that produce information to the client from a second and third party platform. Proper use of these tools will help you blast through rapport and trust and get to those levels of intimacy that all clients would like to enjoy. A Fast Facts Profile will help you do just that.
So, in creating this tool you’ll need to consider these items:
- Design it as a mini-web-site
- Talk to all four personality styles (think-feel)
- Personal biography
- Professional biography
- 8 ½ x 11, something you can fax and mail
- Network with it – use it as a promotional piece
- Think about your personal info on the first page
- And your company information as a second page
- Use visual impressions
- Personal logo
- Professional photo
- Family photo
- Passion photo
- Your mission statement
- Your personal operating principles (let me know if you need help with this)
- Why a client might want to work with you
- Why you like working for your company
- Top hints as they relate to your industry
- Favorite personal development quote
- One of the most important:
Actual Third Party Testimonials
In developing these, keep in mind a couple of things. First, by using bullet points you’ll be able to fit most this information on a one page sheet with two columns. Second, apply these rules when in development: Who cares? So what? And, what does it buy you? Answering these three questions during development will help you develop a very nice and tight marketing piece.
If you’d like, my design team can create for you very own personal Fast Facts Profile. View these samples:
About Sales Coach Chuck Bauer
After only one session as Sales Coach Chuck Bauer's client, your sales expand INSTANTLY. Benefit from sales trainer, mentor, coach, and sales manager Chuck Bauer's decades of experience and leading-edge research into how to sell, sell, sell. A member of the National Speaker's Association, Chuck spends his time in front of large groups giving seminars, individually on site, or over the phone, teaching, supporting, and yes, selling. Published author, in print and online, Chuck's information on selling effectively and efficiently appears worldwide. Based in Dallas/Fort Worth, Texas, instrument-rated pilot, committed body builder, and mountain biker Chuck Bauer consults nationally and internationally with individuals, independents, small businesses, and multi-national corporations.
In 2011, he conducted 623 One-On-One Coaching sessions (many video recorded), he visited 44 cities in three countries, coached on 141 LIVE face-to-face sales presentations, coached on 433 LIVE sales phone calls and conducted 45 Sales Seminars. This type of INVALUABLE experience can help take you and your company to higher levels.
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