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Increase Top Of Mind Awareness, Credibility & FREE Exposure With Articles

Posted by Chuck Bauer

CATHERINE DID IT – SO CAN YOU!

You’ve heard me preach it, preach it, and preach it. Almost nagging on those zillions of things we must do on a daily basis to help advance our businesses. If we don’t, who will?  Your company?  Your boss?  Yeah right, keep waiting. Get this: YOU are the CEO of your Public Relations Company. You must market your talents shamelessly – if you’re embarrassed about what you do well, you won’t be very attractive.

Attract new business, new revenue and new clients by writing articles and getting them published. You do not have to be a professional writer. Writing and publishing articles is an EASY thing to do – even if you’re not a writer.  Yet, it’s easy not to do or find excuses so it never happens.

Why Write Articles?

1. It’s taught in SalesMastery
2. Gives you instant credibility
3. Presents information in a third party platform – hits higher on the persuasion scale
4. Its distinctive – your competitors are not doing it
5. Adds value – you advance the reader/client with your information
6. It fosters referrals – in many cases the article is passed along to others
7. Great way to open the door and ask for referrals
8. Should be a part of your overall public relations or marketing campaign
9. Will increase your personal revenue production & “hits” to your website
10. You’ll “attract” new clients & markets that will search you out

Recently one of my clients, Catherine Zidell took to heart what I have been preaching about articles.  She followed the simple step by step instructions that we teach in SalesMastery, received a little help from her Executive Sales Coach, and presto, got published in Personal Excellence Magazine. But that’s not all. Her article has reached across the globe on internet websites that just a few months ago she couldn’t have imagined – including one in Australia. Her website has almost doubled in “hits” and she has gained a few new clients, not to mention an increase in credibility with her existing client base.

She is NOT a professional writer. She did however get it done – and you can too. So, here are your simple instructions to follow and a specific method of operation to help you along with publishing your first article:

CATHERINE DID IT – SO CAN YOU!

Instructions:

1. Write about something that is related to your business.
2. Create it in a MS Word Document
3. Pick a topic that you’re passionate about and you know well
4. Pick a short and captivating title
5. Write out a basic outline – keep in mind a “logical” procession of bullet points
6. Your article may contain 5-7 bullet points which translates into 5-7 paragraphs
7. Once the bullet points are done, then add content
8. Don’t get into a hurry, most of my articles took me 4-6 weeks from start to finish
9. Remember who, what, when, where and why?
10. Close the article with a call to action or a challenge to the reader
11. Write a byline to be included at the conclusion of the article
12. Hire an expert to review the article for spelling or grammatical errors
13. Run it by your Executive Sales Coach for a “fresh eyes” perspective

CATHERINE DID IT – SO CAN YOU!

Some Article Titles to Consider:

If you are a Personal Trainer, you could write an article titled:
Make The Best Out Of Your Gym Experience!

If you are an Insurance Agent, you could write an article titled:
Why Life Insurance Is So Boring – Yet Needed!

If you are a Real Estate Broker, you could write an article titled:
Why Real Estate – Why Now?

If you are a Mortgage Broker, you could write an article titled:
Make The Most Out Of Your Mortage!

If you own a Carpet Cleaning Business, you could write an article titled:
Periodic Carpet Cleaning Saves You Money!

If you are a Website Designer, you could write an article titled:
Avoid Common Pitfalls of Website Designing!

If you are a Pilates Instructor, you could write an article titled:
Why Joe Pilates Wasn’t Any Old Joe!

CATHERINE DID IT – SO CAN YOU!

Once The Article Is Complete:

1. Load the article in your personal business website so you have a permanent record of it and your clients have 24/7/365 access to it.  Send the link of where the article is to all of your clients – once again driving them to your marketing hub – your website! A  T.O.M.A.  TOUCH!
2. Create hard copies to hand out – ask for referrals
3. Create a PDF to e-mail – ask for referrals
4. Create a hyperlink on the footer of your e-mail directly people to your article – ask for referrals
5. Call or e-mail your Executive Sales Coach and he will refer you to a company who will send out your article to between 10,000 & 20,000 e-mail address for less than $50 bucks. These addresses are people or companies who have requested information pertaining to your industry and they want to freely share your articles with clients, websites, newsletters and e-zines.  This is why your byline is so important; readers need to know how to contact you for your product or services.
6. Call or e-mail your Executive Sales Coach and he just might get you in touch with some Editors of certain industry related magazines that just might get you published. And, you just might find out the exact process of submitting your articles to many of your industry related magzines. This is exactly what Catherine did – why not you?

Imagine this for a moment: Your trade magazine, your local newspaper, or even the New York Times or USA Today featuring your article. Imagine an increase in your client base and your personal revenue production. Imagine doing something different. IT IS POSSIBLE – only if you want it to be.  Implement these steps and get noticed – RIGHT NOW!

CATHERINE DID IT – SO CAN YOU!

About the Author

Higher PROFITS and higher levels of Sales EFFICIENCIES - typical results that are experienced by Chuck Bauer's clients. Chuck has over two decades of sales experience and on a daily basis you will find him consulting with many sales organizations and salespeople nationwide. He is a highly sought after speaker and a member of the National Speakers Association. His information is widely published in many print and internet based publications. He is an instrument rated-private pilot, committed body builder, and mountain biker. Chuck is typically in the following cities: Dallas, Fort Worth, Houston, Austin, San Antonio, Arlington, El Paso and does sales consulting in the United States, Canada, and Mexico.

Referrals

Sales Coach Chuck Bauer is on the LOOKOUT for HIGHLY SUCCESSFUL Sales People — Sales Managers, Sales Executives, Event Planners, Business Owners — who want HIGHER PROFITS and EVEN GREATER SALES EFFICIENCY. If you know ANY of these people or companies in the Dallas, Fort Worth, Houston, Austin, San Antonio, Arlington, or El Paso areas who would be interested in any of Coach Chuck's programs or services, CLICK HERE to find out about Chuck's REFERRAL INCENTIVE BONUS.

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4 Responses to “Increase Top Of Mind Awareness, Credibility & FREE Exposure With Articles”

1. Tri cleanse Says:
   December 16th, 2009 at 8:09 am

   Great website and putting up that very informative post learned a ton man thanks

2. Chuck Bauer Says:
   December 25th, 2009 at 12:25 am

   You are very welcome, the site is filled with much more free sales information. Check out my free sales book at http://www.chuckbauer.com/salesmastery-book-of-quotes/get-a-free-salesmastery-book-of-quotes/

   SC Chuck Bauer

3. Mara Says:
   January 24th, 2010 at 12:29 am

   I love your site. I look forward to reading more of your posts. Thank you!

4. refinancing Says:
   January 24th, 2010 at 3:08 pm

   I’m going to tell a few of my friends about your site. I’ve learned a lot reading here. Thanks!

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