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Recommended Books

 SalesMastery
The sales book your competition doesn’t want you to read! This book offers advice, tools and tips that work in today’s ultra-competitive and unforgiving marketplace—advice that frankly is not being offered anywhere else—to salespeople, sales managers, and corporate leaders who are ultimately responsible for achieving company sales figures.
 The Richest Man in Babylon
Now, in an updated, modern English version for the 21st century, enjoy reading this classic book on financial investment and fiscal success. Through a series of delightful short stories, straight from the heart of ancient Babylon, learn economic tips and tools for financial success that have withstood the test of time and that are applicable still today. Enjoy reading, and start saving today!
 Rich Dad, Poor Dad
Personal finance author and lecturer Robert T. Kiyosaki developed his unique economic perspective from two very different influences – his two fathers. One father (Robert’s real father) was a highly educated man but fiscally poor. The other father was the father of Robert’s best friend – that Dad was an eighth-grade drop-out who became a self-made multi-millionaire.
 I Don’t Have to Make Everything All Better
The Lundbergs address an all too common dilemma that arises when others expect you to solve their problems for them, showing readers how they can shed the no-win role of “fixer” and empower people to solve their own problems through validation–a simple yet profound communication tool that is essential to any healthy relationship.
 The Path
The author of Jesus, CEO combines powerful spiritual insight and inspirational, practical advice on how to achieve one’s highest goals and potential in business and in life, discussing the three key elements of a successful mission statement and explaining how to fulfill a mission.
 How to Win Friends & Influence People
This grandfather of all people-skills books was first published in 1937. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.” He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated.
 The Sales Bible: The Ultimate Sales Resource
Guide to the art of the sale, offering methods and techniques that lead to bigger sales and more loyal customers. Revised edition includes updated articles. Previous edition: c1994. Softcover. DLC: Selling–Study and teaching.
 Think and Grow Rich
Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D. deftly interweaves anecdotes of how contemporary millionaires and billionaires, such as Bill Gates, Mary Kay Ash, Dave Thomas, and Sir John Templeton, achieved their wealth.
 See You at the Top
For more than three decades, Zig Ziglar, has traveled the world, encouraging, uplifting, and inspiring audiences. His groundbreaking best seller, “See You at the Top,” remains an authentic American classic. Its basic premise–you can get everything in life you want if you help enough other people get what they want–has guided generations of readers to personal success.
 Top Performance: How to Develop Excellence
Zig Ziglar shows readers how to get the most out of themselves and others by developing people management skills. He reveals the qualities of good leadership and provides specific solutions for overcoming and correcting poor management practices.
 How to Win Customers and Keep Them for Life
Michael LeBoeuf, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today’s computer-driven world. It contains everything you need to know about successful selling and–most important of all–how to win customers for life.
 The Power To Be Your Best
To-do lists should not order our lives and our net worth cannot be measured in assets. So says motivational expert Todd Duncan, whose seminars have impacted more than one million people. Using profound examples and practical insights, Duncan teaches you how to master your schedule, break life-reducing habits, build mentoring relationships, and enjoy success doing what you love.
 Acres of Diamonds
Meet a self-made man who lived a totally unselfish life, and who opened doors of opportunity for untold millions through his philosophy that “ALL GOOD THINGS ARE POSSIBLE!” He believed that each of us is placed here on earth for one main purpose–to help others.
 Stop Whining and Start Winning
Nobody likes a whiner, Frank Pacetta least of all. And, as he sees it, there’s been far too much whining going on in corporate America over the past decade, and far too little drive, passion, and inspiration to get the job done and get it done well. Stop Whining–and Start Winning is Pacetta’s honest and hard-hitting manifesto for how to make this happen.
 First, Break All the Rules
In seven chapters, Marcus Buckingham and Curt Coffman debunk some dearly held notions about management, such as “treat people as you like to be treated”; “people are capable of almost anything”; and “a manager’s role is diminishing in today’s economy.”
 Raving Fans: A Revolutionary Approach To Customer Service
America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace–and turn their customers into raving, spending fans.
 Who Moved My Cheese?
This is a brief tale of two mice and two humans who live in a maze and one day are faced with change: someone moves their cheese. Reactions vary from quick adjustment to waiting for the situation to change by itself to suit their needs. This story is about adjusting attitudes toward change in life, especially at work.
 The Winning Attitude
In The Winning Attitude, John Maxwell shares insights from real life experiences showing how to recognize and attain the winning attitude to overcome life’s difficulties, win people over, and turn problems into opportunities.
 The Game of Work
Since its original printing in 1984, The Game of Work helped thousands of companies and hundreds of thousands of managers and employees experience increased job enjoyment while producing extraordinary results.
 The People Principle: A Revolutionary Redefinition of Leadership
The People Principle shows with practical advice and sound concepts how we can all develop the potential of others, and find joy in doing so. Ron Willingham, in his typical straightforward way, shouts the truth that our endeavors will only succeed if we first focus on growing successful people.
 Living Above The Level Of Mediocrity
Charles Swindoll tackles the problem of mediocrity. With his trademark stories and practical insight, he boldly confronts the issues of self-discipline, laziness, and our tendency to accept less than what we deserve, drawing clear lines between the pursuit of excellence and the pursuit of success in the eyes of the world.
 The Purpose Driven Life
The spiritual premise in The Purpose-Driven Life is that there are no accidents—God planned everything and everyone. Therefore, every human has a divine purpose, according to God’s master plan. Like a twist on John F. Kennedy’s famous inaugural address, this book could be summed up like this: “So my fellow Christians, ask not what God can do for your life plan, ask what your life can do for God’s plan.”
 The Millionaire Next Door
How can you join the ranks of America’s wealthy (defined as people whose net worth is over one million dollars)? It’s easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You’ll have to buy the book to find out the other five. It’s only fair.
 Fearless Living
There’s no denying Britten’s earnestness, evinced in the powerful example of her personal transformation, years after a singularly horrific experience: at age 14, she watched her father kill her mother, then himself. By her account, Britten drowned her grief in self-defeating behavior for 20 years until she decided to make herself whole by exploring how others overcame legacies of shame and fear. Her observations led her to create the Fearless Living program, in which she works as a life and career coach.

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Sales Trainer - Direct Capital Securities