“In today’s competitive world you better stand out. You better be different. I’ve studied David Sandler, and I can tell you Chuck Bauer takes sales training to a new level. Sandler, training in the late 1960s and the 1970s, would say there was nothing wrong with other systems—they were just old. Our world is vastly different. From his Marketing Yourself Shamelessly tips, to his use of social media, to his Personality Selling chapter and everything in between, Chuck’s Sales Mastery book is for today’s world. I hope my competition continues to use Sandler or anyone else besides Chuck!”
— Wayne Canter
25 Year Sales and Marketing Professional
Several weeks before its official launch, a new book by leading publisher Wiley is already causing a stir in sales training circles.
Sales Mastery has been written by noted national sales coach, speaker, and corporate sales-effectiveness consultant Chuck Bauer. In his typical tell-it-like-it-is style, Chuck takes aim at the multi-billion dollar sales and sales management training industry as a “monument of meaninglessness.”
“I wrote this book because I finally got sick and tired of so much meaningless malarkey being passed off as sales assistance,” Bauer explains. “Don’t get me wrong, there are some excellent sales trainers and coaches out there, but unfortunately they are in the distinct minority.”
Bauer emphasizes that Sales Mastery is not a guru guide penned by someone who knows only theory or who hasn’t been on a sales call in years, if not decades. Sales Mastery provides the wisdom and insight of an expert who is experiencing significant success in the field right now.
Designed to be an ultra-practical, easily digested, and battle-tested guide to closing more sales to the mutual benefit of salespeople and customers, the book offers easily replicable marketing and sales tools, techniques, and tips in such areas as:
“I guess you can say this book is my manifesto against meaninglessness. It offers advice that works in today’s ultra-competitive and unforgiving marketplace—advice that frankly is not being offered anywhere else.
“Who needs another book on sales? No one, if it’s just another book. But everyone who wants to succeed at the exciting, rewarding, and, yes, sometimes frightening world of sales needs THIS book.”
Wiley Publishing has a longstanding commitment to providing quality, up-to-date information to its readers. Their marketing department is constantly on the lookout for experts in various fields who can bring readers information that can be used right now. That is why they commissioned well-known speaker, writer, and sales coach Chuck Bauer to write a book on sales techniques and tactics tested and proven every day by salespeople, sales managers, and business owners. Chuck Bauer’s Sales Mastery is available nationwide in hard copy and electronic files. Wiley has lived up to its promise to publish cutting-edge teachings from the industry’s best by seeking out Chuck Bauer and publishing Sales Mastery!
