As many of you know, I encourage all salespeople to have a plethora of sales tools at their disposal. From structured sales infrastructures, to personal websites, Fast Facts Profiles©, Main Point Cards©, and using video e-mail, there is a broad range of tools to use in all phases of a sale process.
On my TOP TEN LIST of sales tools list, you would find the book titled “Words That Sell” on the top of that list. This book has four main functions that each and every salesperson can benefit from:
Words That Sell has received many accolades from various salespeople and organizations and Advertising Age summed it up with this comment: “You’ll wonder how you ever managed without it.” How true!
When I first found the book I was shocked at how much useful information was contained in it. I was so impressed I did two immediate things. One, I purchased books for my entire Sales Tools Development Team, including my staff writer, proofreader, graphics artist and webmaster. Secondly, I contacted all my current sales coaching and sales management students and encouraged them to make a small investment and purchase one. Hello . . . it is only a $12.00 investment at amazon.com!
Reviewing the chapters in the book will give you an immediate idea as to why this needs to be a book that should be within reach of your laptop at all times. Here they are:
Grabbers
Making The Reader Sit Up & Take Notice
Descriptions & Benefits
Conveying The Value of Your Product or Service
Clinchers
Closing Statements That Motivate Your Audience To Respond!
Special Strategies
Building or Bashing an Image, Selling Yourself, and More! Now, don’t let the fact that there are only four chapters in this book sway you away from investing in it. In fact, just look at the sub chapters found under Clinchers & Special Strategies:
As usual, IMPLEMENTATION is at the heart of all my trainings! Do yourself a favor, invest in the book, implement with some action and activity, and e-mail me with your progress and let me know how this book as a sales tool is helping you!
Need Sales Tools? Then check out www.cbsalestools.com
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After only one session as Sales Coach Chuck Bauer's client, your sales expand INSTANTLY. Benefit from sales trainer, mentor, coach, and sales manager Chuck Bauer's decades of experience and leading-edge research into how to sell, sell, sell. A member of the National Speaker's Association, Chuck spends his time in front of large groups giving seminars, individually on site, or over the phone, teaching, supporting, and yes, selling. Published author, in print and online, Chuck's information on selling effectively and efficiently appears worldwide. Based in Dallas/Fort Worth, Texas, instrument-rated pilot, committed body builder, and mountain biker Chuck Bauer consults nationally and internationally with individuals, independents, small businesses, and multi-national corporations.
In 2011, he conducted 623 One-On-One Coaching sessions (many video recorded), he visited 44 cities in three countries, coached on 141 LIVE face-to-face sales presentations, coached on 433 LIVE sales phone calls and conducted 45 Sales Seminars. This type of INVALUABLE experience can help take you and your company to higher levels.
