As many of you know, I encourage all salespeople to have a plethora of sales tools at their disposal. From structured sales infrastructures, to personal websites, Fast Facts Profiles©, Main Point Cards©, and using video e-mail, there is a broad range of tools to use in all phases of a sale process.
On my TOP TEN LIST of sales tools list, you would find the book titled “Words That Sell” on the top of that list. This book has four main functions that each and every salesperson can benefit from:
Words That Sell has received many accolades from various salespeople and organizations and Advertising Age summed it up with this comment: “You’ll wonder how you ever managed without it.” How true!
When I first found the book I was shocked at how much useful information was contained in it. I was so impressed I did two immediate things. One, I purchased books for my entire Sales Tools Development Team, including my staff writer, proofreader, graphics artist and webmaster. Secondly, I contacted all my current sales coaching and sales management students and encouraged them to make a small investment and purchase one. Hello . . . it is only a $12.00 investment at amazon.com!
Reviewing the chapters in the book will give you an immediate idea as to why this needs to be a book that should be within reach of your laptop at all times. Here they are:
Grabbers
Making The Reader Sit Up & Take Notice
Descriptions & Benefits
Conveying The Value of Your Product or Service
Clinchers
Closing Statements That Motivate Your Audience To Respond!
Special Strategies
Building or Bashing an Image, Selling Yourself, and More! Now, don’t let the fact that there are only four chapters in this book sway you away from investing in it. In fact, just look at the sub chapters found under Clinchers & Special Strategies:
As usual, IMPLEMENTATION is at the heart of all my trainings! Do yourself a favor, invest in the book, implement with some action and activity, and e-mail me with your progress and let me know how this book as a sales tool is helping you!
Need Sales Tools? Then check out www.cbsalestools.com
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Higher PROFITS and higher levels of Sales EFFICIENCIES - typical results that are experienced by Chuck Bauer's clients. Chuck has over two decades of sales experience and on a daily basis you will find him consulting with many sales organizations and salespeople nationwide. He is a highly sought after speaker and a member of the National Speakers Association. His information is widely published in many print and internet based publications. He is an instrument rated-private pilot, committed body builder, and mountain biker. Chuck is typically in the following cities: Dallas, Fort Worth, Houston, Austin, San Antonio, Arlington, El Paso and does sales consulting in the United States, Canada, and Mexico.
Sales Coach Chuck Bauer is on the LOOKOUT for HIGHLY SUCCESSFUL Sales People — Sales Managers, Sales Executives, Event Planners, Business Owners — who want HIGHER PROFITS and EVEN GREATER SALES EFFICIENCY. If you know ANY of these people or companies in the Dallas, Fort Worth, Houston, Austin, San Antonio, Arlington, or El Paso areas who would be interested in any of Coach Chuck's programs or services, CLICK HERE to find out about Chuck's REFERRAL INCENTIVE BONUS.
Having a set sales track to run with and full accountability helped me and my sales staff reach for higher ground. I would recommend his program to anyone in sales management.”
Corey DeMers, Sales Manager, New Horizons Debt Relief
