On my TOP TEN LIST of sales tools list, you would find the book titled “Words That Sell” on the top of that list. This book has four main functions that each and every salesperson can benefit from:
Increase your verbal vocabulary ten-fold
Increase your writing vocabulary ten-fold
Increase your sales distinctions ten-fold over your competitors
Help you CLOSE more business
Words That Sell has received many accolades from various salespeople and organizations and Advertising Age summed it up with this comment: “You’ll wonder how you ever managed without it.” How true!
When I first found the book I was shocked at how much useful information was contained in it. I was so impressed I did two immediate things. One, I purchased books for my entire Sales Tools Development Team, including my staff writer, proofreader, graphics artist and webmaster. Secondly, I contacted all my current sales coaching and sales management students and encouraged them to make a small investment and purchase one. Hello . . . it is only a $12.00 investment at amazon.com!
Reviewing the chapters in the book will give you an immediate idea as to why this needs to be a book that should be within reach of your laptop at all times. Here they are:
Grabbers
Making The Reader Sit Up & Take Notice
Descriptions & Benefits
Conveying The Value of Your Product or Service
Clinchers
Closing Statements That Motivate Your Audience To Respond!
Special Strategies
Building or Bashing an Image, Selling Yourself, and More! Now, don’t let the fact that there are only four chapters in this book sway you away from investing in it. In fact, just look at the sub chapters found under Clinchers & Special Strategies:
Persuading Your Audience
Minimizing Risk
The Moment of Decision
The Call To Action
The P.S.
The Lift Note
Guarantees
Order Information
Following Through
Enhancing Your Company’s Image
Justifying A High Price
Knocking the Competition
Using Demographics to Impress
Flattering The Reader
Selling Yourself: Personal Traits
Selling Yourself: Achievements
Selling Your Ideas
So, how do you apply this book to increase your sales revenue?
Review the chapters and “tab” the pages that you know right away could have an immediate impact on your sales. Study those chapters and “pick” words or phrases that you will implement in your vocabulary. Highlight those words or phrases, make a short list of the ones you will start using.
In your own sales processes, start recording your “pitch.” Everyone can record themselves, from a out-dated cassette player to using your newer technology utilizing your recording system built into your Microsoft suite on your computer. The best yet would be to video tape yourself in an effort to make great strides in becoming a better communicator and/or salesperson!
As usual, IMPLEMENTATION is at the heart of all my trainings! Do yourself a favor, invest in the book, implement with some action and activity, and e-mail me with your progress and let me know how this book as a sales tool is helping you!
Questions and/or Comments? Please respond to my blog at the bottom of this article!
About Sales Coach Chuck Bauer
After only one session as Sales Coach Chuck Bauer's client, your sales expand INSTANTLY. Benefit from sales trainer, mentor, coach, and sales manager Chuck Bauer's decades of experience and leading-edge research into how to sell, sell, sell. A member of the National Speaker's Association, Chuck spends his time in front of large groups giving seminars, individually on site, or over the phone, teaching, supporting, and yes, selling. Published author, in print and online, Chuck's information on selling effectively and efficiently appears worldwide. Based in Dallas/Fort Worth, Texas, instrument-rated pilot, committed body builder, and mountain biker Chuck Bauer consults nationally and internationally with individuals, independents, small businesses, and multi-national corporations.
In 2011, he conducted 623 One-On-One Coaching sessions (many video recorded), he visited 44 cities in three countries, coached on 141 LIVE face-to-face sales presentations, coached on 433 LIVE sales phone calls and conducted 45 Sales Seminars. This type of INVALUABLE experience can help take you and your company to higher levels.
Sales Coach Chuck Bauer is on the LOOKOUT for HIGHLY SUCCESSFUL Sales People—Sales Managers, Sales Executives, Event Planners, Business Owners—who want HIGHER PROFITS and GREATER SALES EFFICIENCY. If you know ANY of these people or companies would be interested, find out about Chuck's REFERRAL INCENTIVE BONUS.
Client Testimonials
"Content was very influential and I am excited to begin implementing my new resources. Was impressed with Chuck's approach, course content, and genuine desire to help his clients succeed."